Brand | POSCO A&C | POSCO A&C

Identity

The core keyword of POSCO Brand Identity is Trust.

The trust of POSCO is the force that enables win-win cooperation between POSCO Family and stakeholders including customers,
people, and government and builds Korea’s industrial foundation.
POSCO will become the company leading the future industries and enriching people’s lives through trust with constant innovation.

POSCO Brand Identity

Core Brand Idea: Trust
Brand Vision: Make a better tomorrow with trust.
Brand Mission: We advance for a better tomorrow through the true heart of POSCO for clients’ prosperous future in addition to the value of win-win cooperation to promote development and mutual prosperity.
Brand Values: Co-Prosperous, Fundamental as the foundation for various industries, Inspiring for future possibility,Enriching life more abundant

Brand Slogan

Brand slogan is a means of effectively communicating the identity of the POSCO brand and to proclaim and promise externally the
values pursued by POSCO.
POSCO’s slogan, “We move the world in silence,” expresses the vision of POSCO as a solid presence in people’s lives and among clients
while dynamically opening a bright tomorrow, based on clients’ unwavering trust.

Identity CI BI

Meaning

POSCO Architects and Consultants

While the five English letters of POSCO maintain an independent shape, they are symmetrically distributed centering on the alphabet
'S'. Thus, they symbolically express the company philosophy of pursuing harmony and concord. By expressing the architectural design
and supervision – the core service areas – with the abbreviation A&C, they symbolize the professional capability and client’s trust.

Word Mark

Korean Signature

English Signature

Application

Korean

English

Graphic Motif

The graphic motif is a design system developed to establish differentiated and original brand identity along with POSCO’s corporate
image and effectively deliver POSCO A&C’s intention based on trust to clients. The basic type of graphic motif is depicted with seven
gradient colors and can be flexibly adjusted according to the characteristics of contents and media to be applied. The graphic motif
should not be used differently from the design shape presented here, and the original file contained in the CD-ROM needs to be
applied precisely.

Light of Trust

This is depicted of POSCO’s corporate image to lead more precious values toward the future. This is the design used as a graphic
factor by shaping POSCO’s philosophy, which becomes the milestone of the future by emitting the light of unwavering trust.

Identity CI BI

MUTO

MUTO is POSCO A&C’s modular system brand developed using a Latin word that means transform, change, or move to maximize variability and mobility as the basic attributes of POSCO A&C’s modular system.

Meaning

Modular System + UTOpia

Through POSCO A&C’s modular system that applied a completely differentiated approach from the conventional method, this contains the brand value to create Utopia in the construction field, one that nobody has ever imagined. By presenting an eco-friendly, future-oriented architectural method, it also contains POSCO A&C’s vision of creating unlimited values and leading the next-generation innovation.

Miraculous : POSCO A&C’s modular system, MUTO, will position itself as the byword of miraculous,
Unique : through unique architectural system and
Technical : professional technological process, in line with the technical context and needs.
Optimized : modular system creating optimized spaces

Design