Meaning

POSCO Architects and Consultants

While the five English letters of POSCO maintain an independent shape, they are symmetrically distributed centering on the alphabet
'S'. Thus, they symbolically express the company philosophy of pursuing harmony and concord. By expressing the architectural design
and supervision – the core service areas – with the abbreviation A&C, they symbolize the professional capability and client’s trust.

Word Mark

Application

Graphic Motif

The graphic motif is a design system developed to establish differentiated and original brand identity along with POSCO’s corporate
image and effectively deliver POSCO A&C’s intention based on trust to clients. The basic type of graphic motif is depicted with seven
gradient colors and can be flexibly adjusted according to the characteristics of contents and media to be applied. The graphic motif
should not be used differently from the design shape presented here, and the original file contained in the CD-ROM needs to be
applied precisely.

Light of Trust

This is depicted of POSCO’s corporate image to lead more precious values toward the future. This is the design used as a graphic
factor by shaping POSCO’s philosophy, which becomes the milestone of the future by emitting the light of unwavering trust.